Tourism Grant Policy
The Village of Morton offers a grant program to fund up to $10,000 for events which promote overnight visitors and additional traffic in local businesses. This grant program is made possible through the use of Hotel/Motel Tax funds received from overnight stays in Morton. These policies and procedures have been developed to provide guidance for the administration of the Tourism Grant Program and the award and disbursement of funds.
II. Grant Applications
- Applications for assistance shall be made using forms provided by the Village. Applications made in any other manner shall not be considered.
- Applications must be properly completed and executed and must include all requested information and materials in order to be considered. If additional space is needed, please attach a separate sheet.
- Do not use "See Attached" for any section, all sections must be completed on the form
- Applicants must submit a signed, original copy of the application, along with 8 copies to the Village of Morton Tourism Office at 200 S. First, Morton, IL. prior to the deadline. The Spring round of grant applications are due March 31 and the Fall round are due October 31. Such grant applications shall be reviewed by a committee or the Director of Tourism, which shall make recommendations to the Village Board of Trustees regarding approval or denial of such grant applications. The Village Board of Trustees shall make the final decision regarding the approval or denial of such grant applications.
- Applications for assistance for events which have not previously received funding through the Tourism Grant Program may be submitted outside of the established grant rounds, at least 90 days prior to the event. Applications for assistance submitted outside of the established grant rounds shall be considered by the Village Board of Trustees using the scoring system set forth herein.
- The Village reserves the right to limit the number of grants awarded and the amount of the grant awards based on the quantity of applications for assistance submitted and the amount of grant funds available.
- Applications must be signed by a authorized individual of the submitting organization.
- No faxed or emailed applications will be accepted.
ADVERTISING & PROMOTIONAL MATERIALS - All promotional materials and advertising must contain the tagline" Event sponsored in part by the Village of Morton Tourism Fund"
ELIGIBLE EVENTS - New and on-going events are eligible. The goal of the grant is to assist organizations with the goal that an event becomes self-sustaining. Those events which are self-sustaining are asked to apply using the established events form.
LOCAL PURCHASING - Applicants must utilize Morton businesses for purchases to the extent possible. Additional consideration will be given to those applicants that do so.
LOCAL EVENTS - This grant program is established to assist events which are held in Morton, If your event has areas outside Morton, your grant will be reviewed for the expenses of the portion located within the Village limits only. Applicants must show written permission from public or private property owners that the applicant can utilize their property for the event.
FOLLOW-UP REPORTING - Applicants will be required to submit reports which indicate the event's income and expense within six months of the date held or completed. The report will require proof that all grant funds were expended on the event. If, for any reason, the grant funds were not expended then any remaining funds will be required to be reimbursed to the Village of Morton.
III. Scoring System
Applications for assistance shall be evaluated using the following scoring system:
ELIGIBILITY: Check box Yes or No- if the response to the question in this section is "No" further scoring is not required and grant is NOT eligible for funding.
►Grant Document Signed by Organization Authorized and Submitted by deadline
►All information in application Filled Out Completely
►Report of Prior Event Income and Expenses provided
1. Intrinsic Value of the Event- this score is to reflect the need to retain this event in Morton based on its value to the community (not based on any tangible criteria)
5 points-the event is well attended and important to residents, 4 points- the event is somewhat well attended and important, 3 points-the event has lost some of its attendance and is declining, 2 points-the event has declined but still has a chance of rebound, and 1 point-support of the event doesn't create value to Morton
2. Number of overnight stays in Morton for event - 5 Points - 250+ Room Nights, 4 points-249-151 Room Nights, 3 points - 150-101 Room Nights, 2 points -100-51 Room Nights and 1 point -50-0 Room Nights
3. Morton restaurant effect of event - 5 points-no Concessions, 4 points-other reasons for restaurant use, 3 points-1 meal served, 2 points-2 meals served, and 1 point-3 meals served or no option for people to eat off site
4. Purchase of items or trophies in Morton - 5 points- All major items will be purchased in Morton, 4 points-75% of major items will be purchased in Morton, 3 points- 50% of major items will be purchased in Morton, 2 points-25% of major items will be purchased in Morton, 1 point-No major items will be purchased in Morton
5. Based on report or estimates on event income & expense, is the event self-sustaining? 5 points- Event's net profit was less than the grant received by 40%, 4 points-Event's net profit was less than the grant received by 30%, 3 points-Event's net profit was less than the grant received by 20%, 2 points-Event's net profit was less than the grant received by 10%,, 1 point-Event's net profit was equal to or greater than the grant received.
6. Number of years event has been held- 5 points-New event, 4 points-Event has been held 1 year, 3 points-Event has been held 2 years, 2 points--Event has been held 3 years, 1 point--Event has been held over 3 years.
7. Source of Event income from For-Profit Sponsorships- to reduce grants which receive the majority of their funding from for-profit entity sponsorships-5 points- 10 % or less income from For-profit sponsorships, 4 points-20 % or less income from For-profit sponsorships, 3 points-30 % or less income from For-profit sponsorships, 2 points-40 % or less income from For-profit sponsorships, 1 point-50 % or less income from For-profit sponsorships
8. Use of Event Proceeds- Proceeds being used to build or improve facilities which have a direct impact on Village Tourism or facilities that are available for use by residents of Morton - 5 points-100 % of proceeds used for the above, 4 points-75 % of proceeds used for the above, 3 points-50 % of proceeds used for the above, 2 points-25 % of proceeds used for the above, 1 point-No proceeds used for the above.
Score Funding Levels
8 points or below -0% funding, no dollars awarded
9-14 Points-25% funding of grant amount requested
15-19 Points-50% funding of grant amount requested
20-24 Points-70% funding of grant amount requested
25-34 Points-90% funding of grant amount requested
35+ Points 100% funding of grant amount requested
IV. Grant Awards
A. No grant amount shall exceed $10,000 for one event. Events shall be considered as a whole. All activities involved shall be considered part of the same event. Applications for assistance for separate activities of the same event shall not be accepted. For example, an application for assistance for a track and field event may be accepted, while separate applications for assistance for broad jumping and pole vaulting shall not be accepted, even if occurring at separate times, days, and/or locations.
B. No applicant shall receive more than $20,000 per fiscal year.
C. The Village Board of Trustees shall set the total amount of grant funds annually as part of the annual budget process. The Village Board of Trustees are in no way obligated to budget any amount of money for the Tourism Grant Program. The amount budgeted for the Tourism Grant Program may be amended at any time by the Village Board of Trustees at their sole discretion.
The Tourism Grant Program shall be administered by the Director of Tourism under the supervision of the Business Manager.
Adopted: Date Of Adoption December 20, 2010
Revisions Adopted February 4, 2013
Revised September 1, 2016